Wednesday, January 26, 2011

Small Business Computer Consulting: Smart Marketing

Small Business Computer Consulting: Smart Marketing

Author: Computer Consulting Kit Home Study Course

In small business computer consulting, it can be easy to get yourself into money trouble really fast. Conserve your precious capital by avoiding some of the common mistakes when marketing your small business computer consulting firm.

Perform Tests

Whenever you're doing any marketing with your small business computer consulting firm, think about being able to run smaller, measured tests before making big marketing bets. It can be something as simple as direct mail.

Don't mail five or ten thousand pieces your first time out of the gate. Don't put $2,500 or $5,000 or more on the line.

Start Small and Focus on Your Target Market

First, try a $500 test and see how your small business computer consulting firm does. If you're thinking that you absolutely must put an ad in the yellow pages or the newspaper, reconsider. There are much better ways than broadcasting to an audience where 95% of the people aren't interested.

Small Bets are Less Risky

If you are set on marketing your small business computer consulting firm in the yellow pages or newspaper, start smaller and test the waters with something on a smaller scale before you ramp up.

Whenever you're making decisions on marketing and business development, think about small, measured bets before making big marketing bets so you can test things out, analyze all the results, track the number of inquiries and learn what happens to those inquiries.

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About The Author:

Joshua Feinberg has helped thousands of computer consultants around the World get more steady, high-paying clients. Learn how you can too get more steady, high-paying clients. Sign-up now for Joshua's free Computer Consultants Secrets audio training.


Article Source: http://www.articlealley.com/article_60863_15.html

About the Author: Joshua Feinberg, author and editorial director of the Computer Consulting Kit Home Study Course, shows you how your computer consulting business can get more of the best, steady, high-paying clients in your area. Sign-up now for free computer consulting business tips, strategies, and best practices from the field-tested, proven Computer Consulting Kit Home Study
Course at http://www.computerconsultingkit.net


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